The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…

Marketing Automation in eCommerce: Key Metrics for Measuring Success

The eCommerce landscape has been evolving at an unprecedented pace. The convenience of online shopping, especially during the COVID-19 pandemic, has driven substantial growth in the eCommerce industry. According to data from Census, eCommerce sales increased by 43% from $571.2 billion in 2019 to $815.4 billion in 2020. As a result, competition has intensified, and eCommerce…

The Integration of AI and Marketing Automation

In order to manage costs and ensure results, most business owners need to find effective ways to streamline their marketing. With the constant emergence of new technologies, many are looking to the integration of AI and marketing automation as a solution for their campaigns. Let’s take a deeper dive and explore how the seamless integration of AI can revolutionize your business strategies and…

Successful Lead Scoring Models in Marketing Automation

Missed our webinar on lead scoring? Don’t worry, we’ve got you covered! In this article, we've included the webinar recording and presentation, providing valuable insights into the best practices of lead scoring models in marketing automation. We discuss everything from the definition and benefits of lead scoring to understanding its models, and even how to build your own system using VBOUT.…

Integrating CRM and Marketing Automation: Unifying Data for a Complete Customer View

In the rapidly evolving world of digital marketing, integrating your Customer Relationship Management (CRM) system with your marketing automation platform is no longer just an option—it's a necessity. This powerful combination can help you create a unified view of your customer data, deliver personalized experiences, and ultimately drive better business results. In our recent webinar, we…

Driving Sales and Customer Loyalty through Ecommerce Marketing Automation

Marketing automation provides numerous benefits to ecommerce businesses, including generating and nurturing leads, boosting conversion rates and retaining your existing clients. Find out in this webinar, how to drive sales and customer loyalty using ecommerce marketing automation. You will discover:  The Benefits of Ecommerce Marketing Automation Understanding the Customer…

What is Marketing Automation

Table of Content What is Marketing Automation? How Does Marketing Automation Work? What are the Benefits of Marketing Automation? Getting more tasks done in less time Tracking and Optimizing User Engagement Improving Lead Conversion Providing Smooth Omnichannel Experiences What is the ROI for Marketing Automation? Get the Most Out of Your Budget Grow Revenues Faster Boost Team…

VBOUT • Marketing Automation Platform V2

Powerful and Affordable Marketing Platform Helping Agencies and Marketers Grow with Watch a Demo Start Free Trial Lead Management Profile your leads, segment your audience and manage your lists Automation Run powerful automations with a super easy builder Email Marketing Send personalized…

How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…