8 Ways to Utilize SQL for Marketing Analytics
Data. Is there a more talked-about term in the business world today?
Data is becoming increasingly useful for consumer behavior insight. As a result, companies left, right, and center are gathering numerous types of data that promise to help them personalize content, increase loyalty. . . you name it.
This goldmine of information also proves invaluable for marketers. Rather than…
7 Ways to Harness the Power of Marketing Analytics to Grow your Business
If you're like most business owners, you know that marketing is essential to your success. But what many business owners don't know is how to use marketing analytics to hone their campaigns and grow their businesses.
Marketing analytics can help you measure the performance of your campaigns, understand your audience, and make data-driven decisions about where to allocate your resources.…
VBOUT Named Category Leader for Social Media Analytics Software
VBOUT has been placed on GetApp’s newly released Category Leaders Report for Social Media Analytics tools Software by GetApp, a free online service that helps organizations find the right software. Category Leaders are designed to help small businesses evaluate which software products may be right for them.
Category Leaders published on GetApp, the recommendation engine for SMB's…
How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
Analytics
VBOUT's Marketing Analytics Features Monitor everything from one place Monitor everything from one place Customize your dashboard Customize your dashboard Set your own success rules Set your own success rules Automate and share your reports Automate and share your reports…
The best seo and analytics practices
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task. Did you know there are over 200+ algorithms that go into Google search engine results?
This number…
How to Manage and Reduce Email Bounce Rates Effectively
Email marketing remains an essential channel for business communication and promotion. However, its effectiveness lies in your ability to reach the recipient's inbox. That’s where managing email bounce rates comes into play.
A bounce rate, simply put, is a metric that measures the percentage of emails that could not be delivered to the recipient’s address. High bounce rates not only impact…
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5 Best Ways to Acquire Customers for Your eCommerce Business
In the fiercely competitive world of online marketing, 90% of new eCommerce businesses fail within the first 120 days of operation. This worrying statistic highlights the critical importance of effective customer acquisition strategies for enabling eCommerce growth. We understand the significant effort required not only to launch but also to build a customer base and increase online sales.…