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Fomo

You’re Missing out on ___
THIS Disappears at Midnight
Tonight Only: Get this NOW before it’s gone…
Weekend Only: Get this …
Last Day to Get…
The timer’s going off on your cart!
Should I stay or should I go?
Are you coming?
Your ___ plan goes bye-bye at midnight…
[WEEKEND ONLY] Get this NOW before it’s gone…
{insert name}, Earn double ___ today only
Tonight only: A ___ lover’s dream
Last Day To See What This Mystery Email Is All About
Your private invitation expires tomorrow night
[WEEKEND ONLY] Get this NOW before it’s gone…
[URGENT] You’ve got ONE DAY to watch this…
Don’t Get Left Behind: The # Most Effective ___ Tactics
Last chance: ___ closes tonight (no exceptions)
Email subscriber exclusive: {insert product name} sale is here.
LAST CHANCE: Discount for ___ Ends Today
Get a Massive Discount on ___ Before the Price Goes Way Up
Time is Running Out to Join ___
Everything you missed this week…
If you weren’t following me last week, you missed a LOT of new stuff
I’m closing it down!
Uh-oh, your prescription is expiring
Reminder: Lock in Monthly Billing for Rainmaker Today (Before It’s Gone)
Listen to this… (URGENT)

Curiosity

Hey
Everything you wanted to know about ___ but were too afraid to ask
As You Wish
‘I love everything in this email!
Not Cool, Guys
Black Friday shoppers are the worst customers
Question about {insert goal}
Idea for {insert topic of interest}
Know this about {insert topic of interest}?
I promise it’s worth it…
*Don’t Open This Email*
I have good news and bad news…
Sales increase , Refunds decrease , Retention increase
Your new favorite ___ tool…
I’m pulling the plug…
{insert desired result in caps} (on a shoestring budget)
Tomorrow’s the day…
Is this you?
You’re Invited
I knew I was right…
___: Why you’re stuck
___ are not the answer…
Exciting announcement (and special invitation)*
When’s the last time you…
Wanna Know a Secret?
Yep, that just happened…
She sold ___ for $___ each. Here’s how…
Bad news… closing down
Lethal Combo: ___ + ___
Open up for our best content
Forget ___ — this stuff works!
What They Eat In Prison
Hologram Shorts?!
A faster donkey
your detailed results…
Why I spent ${a large amount of money} on a ___
# Million Dollars
The BIG secret behind ___
Surprise! When {insert common opinion} is Bad Advice
{person A} vs {person B}, who does ___ better?
Impossible! {insert name of expert} just leaked his secret to ___!
You’ll like this one
Panic
Threatened and scared, she turned to an angel
How to get 12 hours out of an 8 hour day
Become a ___ Mogul With This Game Changing System
How a {insert random object} changed my life
GREAT news (here’s why)
___ has been hacked
Seriously, Who DOES This?
# sneaky ___ tricks
# bizarre ___ selling online
# Secret Tactics for Breathing New Life into ___
#% increase in revenue with ___!
# secrets of wildly successful ___
# ___ You Can’t Live Without, # 5 Is My Bible!
The # Underused Components of ___
Only Open If You Use ___
A must watch new movie I just put out on YouTube???
What does it take to get me to dump ice water on my head? Find out
here!
The truth about ___…
Do NOT ___…
Are you in or out?
The ULTIMATE ___ tool
Your ___ is broken…
The Scientifically Proven Best Time to ___
The truth
Me, me, me, me, me
Cold, Hard Numbers
Lies in ___

Re-engagement

Am I assuming correctly?
You’ve Changed
Should I unsubscribe you?
Hello… (knock, knock) …anyone there?
Am I still welcome in your inbox?

Sales / For your paid offers

Thanks for Joining – Here’s What’s on Sale
Pay $# for a New Bundle of ___ (48 HOURS ONLY!)
#% Off on Your Favorite…
[Flash Sale] #% off our ___
[LAST CHANCE] #% off sale ends today!
$27 today, $97 tomorrow
A + B + C = 2X Your Sales
The #-Second Sales Pitch
Flash. Sale. Alert.
#% off your favorites
A little luxury at a great price
Complimentary ___ on all purchases
Get priority access.
Free {product 1} with Purchase of {product 2}
Meet your new ___
Top # under $#
# Gift Ideas for ___
Seriously, get this book.
# ____ at One Crazy Low Price
The Deal of a Lifetime on {insert day} Yet!
$# off my biggest event in years, just for my VIPs
Start {insert big result} for just $1
{name}, Start Your Week with #% Off ___

Stay updated / Events

Introducing our Latest (Product/Feature/Service)
The {Company Name} Holiday Catalog is Here
Latest {Company Name} News
Start using this new ___
Huge Announcement: Brand new event…
HUGE Announcement (another big change at {company name})
Attention ___: Who Wants an Opportunity to Work with {insert famous person}?
BIG news & you’re hearing it first!
UPDATED- You’re invited to a ___ R.S.V.P. Party!
we’re going live in 3, 2, 1…
My ___ Interview (And It’s Fresh!)

Being personable

Rough Day?
Where to Drink Beer Right Now
What Did You Think? Write a Review.
You are not alone.
Hoping you can help.
Hoping to help
Did you get what you were looking for?
We have {insert fact} in common …
Our next steps
{name}, check out these hand-picked looks
Happy Birthday {name} – Surprise Inside!
{name}, do you remember me?
I didn’t see your name in the comments!?
So I’ll pick you up at {insert time}?
Crazy Invitation, I am Going to Buy You Lunch…
Vanilla or Chocolate?
I love you
Quick favor?
you free this {insert day} at {insert time} PST?
Thanks for helping us
___ for your friends (on us)
Thank You!
You’re officially a part of the squad!
Happy Birthday to… …{insert your company name}!
[RANT] Why I HATE ___!
Why I (kinda) HATE ___…
Check out my new man cave [PICS]
So nice to meet you, {name}!
Feeling {insert emotion}? Let me help
Moving on from ___…
Real talk: the TRUTH about ___
Today is an important day…
Am I really the bad guy?
Yep. I look ridiculous! It’s on purpose. Here’s why…
This is a little embarrassing…
can you explain THIS to me?
I was in the hospital…
You’ll think I’m crazy…
Were we boring you?
{name}, where are you?
{name}, We need to talk about {subject}
If You Like Us, You’ll Love This
I did {something shocking} —& THIS is what it looked like

Capitalize on their fears

Don’t Make These # ___ Mistakes
DO NOT Commit These {insert topic} Atrocities
Please don’t make this mistake in your business
Don’t Get Fooled: # Questions to Ask Before ___
# Important Questions You Need to Ask Yourself Before ___
Are you a victim of ___?
Hitting a Plateau with Your ___? Here Is How You Keep Growing
# Reasons Your ___ Hate(s) You.

Promise that they will receive something

My Gift to You…
???????? Free (Cool!) ___ Alert ????????
New must-haves for your ___
A new product you won’t pass on
[CHECKLIST] Get up to 20% better {insert result}
BOOM! This is how you get ___
Get more sales with THIS technique
How ___ Will Change Your Life
{name}, this can help you grow your business
New Video: {insert topic}
Here’s that info I promised you
The Best of {insert company name} {insert year}
The Complete Guide to ___
Still need {insert desire}?
#Blog Post Ideas
# Jaw-Dropping ___ Videos on YouTube
How to …
# options to get started
# tips/ideas for {insert pain point}
# weekend ideas for you
A #-step plan for your busy week
#-Point Checklist for Creating the Ultimate ___
# Critical Questions Every ___ Must Answer
___ (Your first 3 steps)
# killer ___ tools How to generate FREE ___!
[DOWNLOAD] #-Point ___ Checklist
# proven ___ to ___ today
Be a Better ___: # Lessons From # ___
A Step by Step Guide to ___
# Lessons Learned from ___
even a Newbie can use this ___ system
Downloads that Make a $50,000 Difference
How to DOUBLE your
✔ 63-Point Checklist for Creating the Ultimate Optin Form
Grow your email list 10X ⚡ faster with these 30 content upgrade ideas
How to email a busy person (including a word-for-word script)
Digital Marketer: Steal these email templates…
A Native Ad in 60 Minutes or Less

Give them short cuts that make life easier & faster

Grow your ___ 10X faster with this # ___
How to ___ (including a word-for-word script)
Guaranteed to {insert big result}. Here are # ___ you can copy and paste
___ used to be hard. Then I tried this…
10x your ___’s traction in 10 minutes
Steal these ___ templates…
Get a head start on ___
The ___ Gold Mine
You have my permission to copy this
Stop Guessing: Here’s a ___ That Works

Funny

Get in Our Pants
Boom shakalak! Let’s get started
It’s FriYaY
Aaaaand I raaaaan
Where is the love?
Licking your phone never tasted so good
Deals That Make Us Proud (Unlike Our Nephew, Steve)
We Like Being Used
Need a day at the beach? Just scratch n’ sniff your way to paradise…
Try To Avoid These # People On {insert holiday}
NEW! Vacation on Mars
Back up my boasting
Me again
Yes, this is a fundraising email
Bad Decision Time!
Let’s get fat, {name}
MMM…{insert your favorite food}
Where to Drink Beer Right Now (Sent at 6:45am on a Wednesday.)
Licking your phone never tasted so goodGroupon: Deals That Make Us Proud (Unlike Our Nephew, Steve)
We Like Being Used
Pairs nicely with spreadsheets
As You Wish (A reference to the movie The Princess Bride.)
Need a day at the beach? Just scratch n’ sniff your way to paradise…
Boom shakalaka! Let’s get started.
Try To Avoid These 27 People On New Year’s Eve
Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.
NEW! Vacation on Mars
Look what you did, you little jerk… (This one’s a reference to the movie Home Alone. We hope.)

Pain points

Feed your guests without breaking the bank
Where do all these toys go?
Get more kitchen space with these easy fixes
Stop wasting money on ink
Your beauty issues, solved
Since we can’t all win the lottery…
How to Survive Your Next Overnight Flight
Wanted: Cute and affordable fashions
Stop wasting time on mindless work
Learn a language with only 5 minutes per day

Retargeting

How you can afford Your First 10,000 Readers (closing tonight)
Hey, forget something? Here’s 20% off.
The price dropped for something in your cart
Mary, your Envira account is on hold!
I’m deleting your Envira account
Offering you my personal email
Did you miss out on some of these new features?
Good News: Your Pin’s price dropped!
⚠ Unroll. Me has stopped working
We are not gonna Give Up on You!