Gated content funnel by Klavyio

Gated content is a popular form of lead magnets. However, most companies do not use paid media to drive traffic to that offer, or they fail to setup proper follow-up automations to continue the nurture process.

Let’s take a look at how Klaviyo, an email marketing company, built their gated content funnel.

Here is a breakdown of their funnel:

  • Facebook ad
  • OFFER: Downloadable Consumer Report
  • 1 landing page
  • 4 email automations

Credits to the Klaviyo team for putting this together.

Gated content funnel