In order for agencies to create successful webinars and maximize their attendance, it would be great to set a specific date to announce the webinar two to three weeks in advance. This cadence would be followed by a series of email reminders to keep attendees notified about the appropriate date and time they should attend.
The great thing about this is that such type of automation workflows is not complicated because there’s no need for multiple conditions. Within the same week prior to the webinar, participants are targeted with an email reminder one or two days ahead of the webinar and another alert on the same day, to make sure everyone clearly knows when they should attend.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.