Pushing customers to upgrade is one of the most effective ways to reduce churn, as they will be getting more value while you increase your net profit. According to research, increasing customer retention rates by 5% boosts profits by 25% to 95%, offering your customers to subscribe to a paid plan and adding value requires them to remember a positive experience about your product otherwise they wouldn’t be convinced to upgrade.
Below are some conditions explaining when the timing could be right to entice your existing customers to upgrade to a paid plan:
- When your customers have been dealing with you for more than X months.
- When your customers’ usage of the current plan gets close to the limit.
- When you add features to a higher plan (i.e: add-ons).
When creating an upsell automation, it is crucial to identify the proper condition for which customers should enter the workflow. For instance, once your clients’ subscription period gets close to the end of the trial period without upgrading, you can send them a reminder email, asking them to upgrade their plan.
If they do not respond, you can follow up with a few more; however make sure your email content has specific “calls to action” (CTA’s) to help them convert at different stages of the journey.
If they do, you can add them to a specific list that contains all your customers who add their billing info to upgrade and send them a thank you email.
** Note: When using a third-party website such as an online payment company like PayPal, you need to create Zap that automatically adds each user to a list that you create from VBOUT, after they add their payment and upgrade their account. The upgrade automation can also be within the onboarding automation but you need to be careful not to have conflict between triggers and actions in other automations.
Creating Zap connectors is also available within VBOUT.
You also have to sync your website’s Native form with VBOUT’s Lists using the Form API. Your automation will not work properly if you do not clearly set up all the required conditions.